The digital division of Punjab Mirror operates as an independent journalistic platform under the registered proprietorship of PunjabMirror Media, established in India in 2018. As a fiercely independent voice in Punjab’s media ecosystem, Punjab Mirror maintains strict editorial autonomy, free from the influence of any political parties, individuals, or interest groups—whether domestic or international.
We take immense pride in our non-partisan editorial policy, which ensures our content remains unbiased, transparent, and rooted in public interest. Punjab Mirror does not accept any funding, donations, or sponsorship from political entities or politicians at any level.
Revenue Sources & Independence
Our digital operations are primarily sustained through ethical, advertisement-based revenue models, including:
- 49% from programmatic ad revenues generated through digital platforms like Meta and Google
- 30% from collaborations on awareness campaigns related to State and Central Government welfare schemes and public policy outreach
- 21% from commercial partnerships with corporates, MSMEs, and regional brands
Despite these revenue sources, we exercise full editorial freedom. Our partners do not—and cannot—interfere with our journalistic decisions or editorial choices.
Operational and Legal Integrity
Punjab Mirror operates with complete legal and financial transparency. We fully comply with:
- All applicable Indian corporate, accounting, and tax regulations
- International standards, including GDPR and data privacy laws, to ensure responsible handling of user information and content integrity.
It’s important to note that our editorial and news division is entirely independent of our media production arm, which services a range of government, commercial, and private sector clients. This structural firewall ensures that our journalism remains unaffected by commercial influence.
At Punjab Mirror, we believe that credibility is our capital. We are committed to serving Punjab with journalism that informs, empowers, and uplifts.